I used to be a Marketing Manager at a multinational in The Netherlands. Today I am a freelance dive instructor and marketeer living on a tropical island in The Philippines. How that happened?

I liked my job, but with the years I became increasingly unhappy with the concept of constantly working and spending money on meaningless things. Although I had a good life, it felt empty. I decided life’s too short to waste time feeling miserable, and got out of the rat race. On a quest for a more meaningful and passionate life, I found my happy place underwater in The Philippines. 

Speaking of passion: scuba diving has been one of my favorite things to do since I got ‘forced’ into it while backpacking in South-East Asia. There are many things I love about diving: from feeling like an astronaut to the serenity I find underwater. To surrender myself to a world so alien to ours was scary at first, but the feeling of freedom it gave me soon became addictive. I decided to become a Divemaster: mainly to improve my dive skills, but frankly also because the idea of getting paid for diving sounded like a dream (turned out that it was). But during my training something unexpected happened: I discovered I could easily relate to the anxieties and insecurities of new divers, and developed a talent for helping students get over their fears. And so it happened that I became a dive instructor.

Introducing others to my passion and helping them step out of their comfort zone turned out to be one of the most rewarding things I’ve ever done. It still amazes me how people put their lives in my hands, even when they’re absolutely terrified. I love it when people who struggle in their first pool session, confidently slide through the water after only 4 days. It melts my heart to see the joy on someone’s face who has never been in the ocean before, after you take them on a DSD.

But as much as I loved teaching, I was surprised to find out that I missed my work as a marketeer! At the same time I noticed that there were many businesses around me that had no idea where to get started with marketing. I put two and two together and began offering my marketing services. I’m now in the fortunate position to combine the best of both worlds as a freelancer: I still work as an instructor, but I also do marketing projects for businesses in the dive and hospitality industry. I wouldn’t want to do one without the other!

Are you curious about the services I offer? Click here if you’re interested in working with me.

If you have any questions, suggestions, or things you think I should write about, please do not hesitate to contact me. I’d love to hear from you!